Ian MacMillan, Wharton professor of innovation and entrepreneurship, and Rita Gunther McGrath, a professor at Columbia Business School, believe It’s not failure that companies need to avoid, but rather “failing expensively”.
The difference between truly standing for something and a mission statement: “Being an opinionated company is great. Great companies have a point of view, not just a product. But there’s a world of difference between truly standing for something and having a mission statement that says you stand for something. You know, those ‘providing the [...]