jetmissile
marketing
Dog food advert
Entertaining advert for dogfood. Slow-mo plus doggy silliness:
Quote for the day – Topic: Failing Cheaply
Ian MacMillan, Wharton professor of innovation and entrepreneurship, and Rita Gunther McGrath, a professor at Columbia Business School, believe It’s not failure that companies need to avoid, but rather “failing expensively”.
Hulu Now The Number Three U.S. Web Video Site. Soon To Be Number Two.
Hulu Now The Number Three U.S. Web Video Site. Soon To Be Number Two.: To be clear, the new March U.S. numbers released by comScore show that Hulu is still slightly behind Yahoo’s video properties when it comes to unique viewers. But the NBC and Fox-backed Hulu should pass it any day now in that [...]
Customer Development With Social Media
How To Grow Your Blog Through Customer Development: When you think about growing your blog, whether it is a personal, professional or company blog, what is the first thing that comes to your mind? Chances are it is something related to traffic or subscribers. Getting more traffic or subscribers is never a bad thing, but [...]
The Most Easily Referred Companies are Naturally Social
The Most Easily Referred Companies are Naturally Social: “ This content from: Duct Tape Marketing The Most Easily Referred Companies are Naturally Social One benefit that may not get accurately measured in the world of social media is that companies that are very social are easier to refer. I’ve theorized in the past posts that [...]
Scrabble Commercial
A surprising and enjoyable commercial from the makers of Scrabble:
Specs Influence Purchasing Behavior
Product Specifications Influence Consumer Preference: “ A new study in the April 2009 issue of Journal of Consumer Research reveals that our purchasing decisions are susceptible to the influence of external descriptions. When we shop, we may spend too much when we base our decisions on product specifications. The researchers found that ‘even when consumers [...]
Is there a better way for you to price your product?
Pricing can be usable too: “Any time you can take something that’s normally complex for customers and make it a no-brainer, you’re closer to closing the deal.” (Via Signal vs. Noise.)
New Fundamental Law of Network Economics
New Fundamental Law of Network Economics: “intersys writes ‘A new fundamental law of economics has been formulated by Rod Beckstrom, former Director of the National Cyber Security Center. In Words: The value of a network equals the net value added to each user’s transactions (PDF) conducted through that network, valued from the perspective of each [...]
How the Web Made Me a Better Copywriter – by Cathy Curtis
How the Web Made Me a Better Copywriter — by Cathy Curtis: Everybody’s a scanner It’s one thing if you’re writing a blog with a devoted following. But a corporate, nonprofit or e-commerce website doesn’t come with a readymade group of friends. If users can’t immediately find what they’re looking for, they move on. Web [...]
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