Wired takes a look crowdsourcing:

The demand for low-end design has ballooned in recent years alongside the profusion of start-ups and small businesses. Conveniently enough, so has the supply of what we might call “low-end designers” (amateurs, recent grads and the like). According to Forbes there are 80,000 freelance designers in the United States alone. Most of these are, proverbially speaking, waiting tables.
Is Crowdsourcing Evil? The Design Community Weighs In | Epicenter from Wired.com